The setting is a total corporate dystopia where the 21st-century world has been radically reshaped to serve the needs of Vought International—a hyper-powerful multinational conglomerate that has turned superhuman abilities into the most profitable and dangerous commodity on the planet. In this reality, the concept of heroism is entirely stripped of any altruistic foundation, replaced by aggressive marketing strategies where every "Supe" is a strictly licensed media asset, bound by ironclad contracts and backed by an army of image makers and a legal staff dedicated to blocking any attempt at civilian or state justice.